A COMPLETE PROGRAM.
A HOLISTIC SYSTEM.
A-Z. No fruit left unenjoyed. No veggie left untouched. Asparagus and Apples to Zuchinni and...more Zuchinni.
Use it to get completely shredded - it will do that. Use it to get super, duper diced - it will do that. Or just use it so that your belly doesn't jiggle when you brush your teeth - it can do that, too, even if your teeth-brushing sets are taken to failure #overtaining.
Every tool. Every resource. Every strategy, tip, and tactic. You follow the protocols? You see results. A lean physique. A sculpted silhouette. A chiseled core.
Allow me to introduce you to Full Throttle Fat Loss...
My unique, one-of-a-kind digital course with a single-line syllabus:
GET YOU TO YOUR LEANEST AND LIGHTEST PHYSIQUE
AND KEEP YOU THERE.
Every thing that follows is set up with that end goal in mind. Nutritional tactics designed to maximize fat loss. Training protocols structured to minimize muscle loss.
Every piece to the physique transformation puzzle - working harmoniously to get your system operating effectively and efficiently from
DAY ONE.
Weekend
Warrior?
This ain’t your program…
Are you just wanting to recapture some of the leanness of your youth? Click away now.
Are you just kicking the tires on getting in shape? Do not buy this course.
Are you just interested in a little improvement? This ain’t your program.
But are you COMMITTED? To drastic results…To radical transformation…To lasting change..?
Then I’m talking to YOU.
When you look back over the next 12 months?
You are going to be SHOCKED at what you accomplished. Eye-popping progress. Jaw-dropping results. And to get there?
You’re not looking for the easy way out (#RockyIV), and you’re done searching for shortcuts. You’re ready to put in WORK. So you want what WORKS.
Although in full disclosure, if at any point your eyes are popping or your jaw is dropping, I’d get that looked at.
LOOK, WE'VE ALL BEEN THERE...
I’ve been there.
You’ve been there.
I know it. You know it. And I know that you know it. We wobbled into the convincing traps and stumbled on the persuasive pitfalls.
Bulging Biceps? I believed it. You believed it. Fat Burner 5000? I bought it. You bought it. Huge. Ripped. TODAY...Tomorrow at the latest. I fell for it. You fell for it.
...only to spin your wheels for weeks, months, YEARS. Oversold hype and underdelivered promises. And now? You are done.
D.U.N.
Despite what the supplement companies sell you and the fitspo influencers claim, a chiseled physique doesn’t just happen.
Most people can’t just trot around the bases, and you can’t expect to wake up on third base.
You’ve got to put in the work.
That means you step into the batter’s box, dig your cleats in, and start from square one. Where the only way you’ll ever cross home plate is through discipline, patience, and most importantly, consistency.
3 PHASES TO FULL THROTTLE
FAT LOSS
And to turn the corner, continue progressing towards your desired physique, and keep the lion’s share of your progress, you need to move through
THREE DISTINCT PHASES:
Set up the Shreds.
Complete the Shreds.
Sustain the Shredz.
Phase One - PRE SEASOn
Duration: ~6 Days
You soak up the content, set your training plan, and start counting your blueberries. All the while, the Metabolism-Matching System is learning about your metabolism, optimizing your macro targets, and knocking out some laundry (just basic stuff, undies and socks, so don't get too excited...it's still a prototype). This phase will last approximately 6 days for most people. It could be completed in as little as 3, if all the stars align, but will rarely last longer than 10.
Phase TWO - SHRED SEASON
Duration: ~6 Months
Training? Locked. Macros? Loaded. Mindset? Laser focused. Up next? 6 months of strategically sandblasting fat off your frame. Can you knock it out in 4? Maybe. Might it take you 10? Also possible.
The key will be twofold: consistency and dedication. And in the words of Bikini Pro Laurin Conlin, one thing that is ALWAYS true..."dieting is usually longer than we like and slower than we want."
Conclusion? Don’t be in a hurry. You’re about to radically change your life...it takes as long as it takes.
Phase THREE - OFF SEASON
Duration: ~6 Months
(usually at least as long as the diet phase)
First off, some real talk. Let’s make sure we all understand something. No one - and I mean NO ONE - maintains their leanest/lightest physique year-round. Not you. Not me. And not even your favorite fitfluencer on the Gram, the Snap, or the Book.
Still, you just crossed the finish line, and you can see your abs for the first time since that perfectly lit, hotel bathroom mirror shot you staggered into back in 2006, and you’d like to hang onto that look for longer than a hot second. So what do you do? Above all else, you need to intentionally shift focus to metabolic repair and recovery.
Why?
Your body has just been through a sustained caloric deficit, with intense training, and gobs of cardio...on the daily. Translation? You.Are.Wrecked. Your appetite is probably all janked up, you might not be sleeping that great, and your hormones are likely pretty whack, too. So you how do you climb out of this physiological quagmire, while still clinging onto most of your newfound rippedness? The same way you got here: slow, steady, strategic.
Do things too quickly? You'll rebound harder than Rodman...before he was “Rodman.” Do things too sporadically? You'll bounce around faster than an 8-year old with a bag of licorice.
The reality is this. Your body isn't going to want to be shredded. It’s going to want to return to your pre-shred state ASAP. So you've got to coax it and caress it into your new normal. You can't afford to kick your feet up on a bench...inside the squat rack...to fire up Lost reruns in between sets of curls just yet. You've got a little more work to do before this becomes your new set point.
Getting super shredded
is as easy as 1-2-3.
Getting sliced and diced is
as simple as A-B-C.
Just sub in simple and easy for
very hard and extremely challenging.
I’m not going to sugar coat it: each step of this program is going to challenge you.
It’s going to push you into places you don’t want to go, and it’s going to test the limits you’ve consciously (and subconsciously) placed on yourself.
For real. You've got to be ALL IN.
No half-hearted bench-only gym sessions every Monday, and no half-pregnant low-carb days after the next blowout. FTFL isn’t a recreational workout program with a crash diet plan. It’s a set of training protocols and a complete nutritional strategy.
FTFL is for people who want to maximize their results, by finding the equilibrium between optimality and practicality. It’s been said that “amateurs practice until they get it right, and professionals practice until they can’t get it wrong. “ You will take a professional’s approach to every aspect of fat loss, not an amateur’s crack at just losing a few lbs.
If that’s not you, then I’d click away now. No hard feelings. I just want to be fully transparent with what lies on the other side of the curtain.
For instance...
“...at the risk of losing 99.5% of people who have made it this far on the page - if you..
-
Won’t make time for the gym at least 3-4 times per week for some highly-focused, intensity-laden training sessions…
-
Aren’t prepared to squat and deadlift and press and row...
-
Won’t invest the time, energy, and effort needed to weigh, measure, and track your nutrition 95% of the time (like legit, break out the food scale, dust off the measuring cups, and absorb the playful jabs from friends and family)...
-
Are looking for a quick fix, in the hope that you can undo months, years, maybe DECADES of fat-storing rituals and unhealthy routines...
...then DO NOT WASTE YOUR MONEY on this program.
I repeat, I DO NOT WANT you to send me them internet munnums.
Not exactly positive and encouraging, I know. It’s blunt. It’s direct. But it’s also the truth. Having been on both sides of the physique fence myself? I know where you are now, I know where you want to go, and I know what it will take to get there.
With those last few paragraphs, I’ve lost some potential students, no doubt. But I don’t care. I only want you in FTFL if your commitment to long-lasting change is burning hot.
RED HOT.
Still here? Outstanding.
I promise, from this moment forward? Nothing but sunshine and starburst. So what comes with this one-way ticket to Shredsville…?!?
Every strategy. Every resource. Every tip, tool, and tactic necessary to achieve whatever level of leanness you desire, whether you’re a total beginner or a seasoned veteran.
Experience isn’t a prereq - passion, intensity, and dedication are. You come with those, and we’ll meet you where you are, with everything you need to start progressing.
Upon enrolling, here’s what you’ll find inside of the 12-Month FTFL Program
Inside the Members-Only Area, your complete, turn-by-turn roadmap to Shredsville (think Waze, but for Shredz)
Video Modules, Training Splits, Macro Strategies, Downloadable PDFs, Resource Guides, Cheat Sheets, Step-by-Step Tutorials, Exercise Demos, and even a Model S buried within the content….deep within the content...so deep, you’ll never find it.
Everything broken down, analyzed, and synthesized in the simplest way possible. So simple, in fact, that I kept revising it until my two-and-a-half year old son, Eli, looked it over and said, “That’s pretty straightforward.”
Evidence-based strategy and experience-tested design.
Optimality + Practicality =
ACTIONABLE STEPS
Private, Members Only Facebook Group (Value $997)
FTFL is small. It’s cozy.
So this group is not only an intimate community of like-minded, fat-loss enthusiasts that have also made it their top priority to get super lean and duper diced, but you’ll have priority access to me.
I make sure to check the group on the daily, to ensure that any questions, issues, problems, or pitfalls are promptly addressed, and we can all benefit from our collective wins, losses, and draws (which let’s be honest, is sometimes a flat-out W).
Furthermore, every month, I host a live Q&A. Here, you can pop on, ask any fat loss/fitness related Qs you might have, and then receive immediate feedback from me live. I also bring original, current, and actionable content to these live events, designed to help speed up your progress streamline your efforts.
Individual Consultations (Value $397)
2 Private - One-on-One Calls:
One call in the very beginning to ensure you have everything you need to hit the rubber mats running. A second call at around the 10wk-12wk mark...right when you’re at the critical juncture of either forming a new habit (the goal) or throwing in the towel (not the goal).
Your situation is unique and your circumstances are individual.
So we work together on these calls to build the perfect fit for FTFL into your life, not the other way around.
And lastly, scheduling the calls alone makes you accountable (to me!), and between these two calls and the Private Facebook Group, you're never left in the dark with unanswered questions.
Interchangeable Training Templates (Value: $397)
Time-tested, evidence-based, power and hypertrophy training programs. Laid out in a done-for-you, plug-and-play, insert-and-execute framework. Want a balanced approach to your training? There’s a base template - two of them, actually.
Prefer heavier weights in the lower rep range? There’s a strength template. Prefer lighter weights in the higher rep range? There’s a pink dumbb...I mean, metabolic stress template, too. Want to model your training rep-for-rep after my own? You can access my current training split, too.
Every movement mapped out and demo’ed. Sets and reps counted. Progression schemes planned. Weights reracked (okay, maybe not that last one). But your job? Is simple...
EXECUTE.
The Custom-Built Tracking Sheet (Value: $1997)
The Custom-Built Tracking Sheet has all kinds of goodies:
The Metabolism Matching System - optimizes your carbs/fat intake in as little as 3 days, based on YOUR unique metabolism
The Goals Lab Plus - lays out the tentative roadmap to what the achievement of your goals will likely look like so you have a clear picture of what's to come
Adjustments on Auto Pilot - does exactly what you think it does: how, when, and what to adjust with your first tweaks, so you’re not guessing what to do, hoping it will work, and wasting time just stabbing in the dark
In short, the CBTS follows you along your journey, shows you exactly what needs to be done next, and highlights the challenges and obstacles up ahead.
One, Complete, Holistic System for One, Singular Objective
If you’re on this page (and this far down on the page at that), it’s because you want to go all in on fat loss. If you’re reading these words, it can only mean one thing...you’re ready to get after your leanest physique ever.
In short, you have one objective: max shredz.
So shouldn’t every element of your strategy be aligned with that mission? Shouldn’t your nutritional strategy be hyper-focused on fat loss? Shouldn’t your training split be dialed in to get diced? And shouldn’t your cardio sessions be set up for some serious fat cell shrinkage?
Sure, you could drop a few pounds and cut a little fat with a haphazard approach. You might even stumble forward long enough and wander into your goal. But let me tell you (from experience), it’s going to be a hot mess. A Grade-A, Prime-Cut, Hot (...N-Ready - shoutout to Lil C’s) jumbled mess.
Efficiency will be lackluster at best, and effectiveness will be inconsistent at its peak. This is how most people approach fitness in general and fat loss specifically. I did it for many years, and I’m willing to bet you’ve done it a time or two (or five), too.
But it doesn’t have to be that way...
Still, I get it. You enroll in this course, you’re taking a chance. Taking a chance on the program. Taking a chance on the strategy. Taking a chance on ME. I know it will work; I am certain. There is no doubt in my mind.
If you follow the guidelines, it will work for YOU. If you execute the strategies, it will work for YOU. If you adhere to the protocols, it will work for YOU.
But I respect the fact that you might not be there yet. Sure, you’re all jazzed up at the potential it promises and all lathered up at the prospect of a chiseled physique. But it’s a leap of faith, I get it.
So I don’t want you to just take my word for it...
I WANT YOU TO meet JUSTIN
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Justin came to me with two goals.
First, he wanted to lose weight...a lot of weight. He made it very clear from day one that his primary objective was to start blasting buckets of fat off his frame. But second? He wanted to start running marathons. Tipping the scales at a handful of Krispy Kremes north of 250, and having never run before in his life, we had our work cut out for us.
Fast forward to today…
At his low, Justin bottomed out at 207, having lost nearly 50 pounds..! And he now hangs out a few blueberry scones shy of 220 as his day-to-day body weight. His body fat set point has been totally reset, and his metabolism has been drastically improved. In other words, he completely changed his life.
Oh, and along the way? He’s run the Chicago Marathon. He’s run the New York Marathon. He’s run the Berlin Marathon.
And coming up in 2020, he’s slated to knock out both London and Tokyo, with Boston bringing up the rear in 2021. In summary, I’m not sure who’s going to take over the world first...Justin? Or Amazon?
In any event, with my guidance and oversight, Justin followed the FTFL principles to a tee. He is the perfect example of what’s possible, and he deserves 100% of the credit. He navigated the forest and overcame the obstacles. I just handed him a flashlight.
A Full Throttle Fat Loss branded flashlight.
NEXt, MEET DARIA...
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What can I say? Daria?? Is a flat-out inspiration to not only all women out there, but each and every one of us! After running through FTFL, she hired Ysanne Tyson, a competition prep coach in Canada, stepped on stage for her first competition, and completed one of her lifelong goals to compete as a physique athlete...at almost 50 years young!!!
In her own words,
"Full Throttle Fat Loss was a real eye-opener for me. I had gained about 10+ lbs, when I moved from the city, and I really wanted to lose that weight. I had been exercising, but to no avail.
But inside of this course, having us track the macros in the way Jim lays out...it makes it so easy for us to understand exactly what we need to do to hit our goals.
Honestly, this all scared me to think of doing at first because I love my treats! I love my ice cream, my chocolate, my chips, and my french fries, and I thought those would be off limits. But with FTFL, I was able to still eat everything I wanted and enjoyed. It was all about the ratio between carbs and fats and protein. It has completely changed how I view nutrition."
And lastly,
‘little story...bout Josh and Diiiiii-aaaaanne…
Josh and Dianne are not only a testament to what can be done when you just execute (they were each the pillar of action), but also what is possible when you do something like this together, along with your wife or husband. You encourage each other. You support each other. And you both progress - together.
JOSH
"Well folks, I wanted to give a status update on my journey with Full Throttle Fat Loss.
I started the program the week after Labor Day 2018. I completed a full 9 weeks with results that just astounded me!
I started with a weight of 182.4 lbs and ended at 166.4 lbs. That's a total loss of 16 lbs. I started with a waist size, measured at the belly button, of 37.5 in and ended with a waist size of 34.5 in. That's a total of 3in off my waist.
I've never before seen a program that has literally melted the fat off and melted it off in the areas that matter to me the most. We are talking about just 2 months people! It's amazing!"
DIANNE
"I just have to say, this program is downright AMAZING! After entering my goals into the spreadsheets, it said it would take 5 weeks to reach my goal weight, with 1 adjustment needed.
Well, I just weighed myself at the end of week 5 and I hit my goal weight! I did this starting out at my maintenance calories for the first 2 weeks because I was progressing and felt so good. Then, I adjusted down to what my starting calorie level should have been about 3 weeks ago.
I've also lost 2.25" off my belly and 1.75" off of my waist...in 5 weeks!! I feel the best that I've felt in years!"
Now, fire up Spotify, put on some John Cougar Mellencamp, and reread the Josh and Dianne testimonials. With the mood now properly set, they’re even more powerful.
watch this video now
BRIAN C.
President of Cool Seats
"Wow, FTFL really shows me how lacking I have been in protein intake. A well put together program. This must have taken quite a while to put together."
ONE PAYMENT OF
$697
3 MONTHLY PAYMENTS OF
$297
OR
Total VaLUE? $5285
THE AMAZING, SURE-TO-CHANGE-YOUR-LIFE INVESTMENT?
REMEMBER, YOU GET ALL OF THIS...
Upon enrolling, here’s what you’ll find inside of the 12-Month FTFL Program (Value $1497)
Inside the Members-Only Area, your complete, turn-by-turn roadmap to Shredsville
(think Waze, but for Shredz)
Video Modules, Training Splits, Macro Strategies, Downloadable PDFs, Resource Guides, Cheat Sheets, Step-by-Step Tutorials, Exercise Demos, and even a Model S buried within the content….deep within the content...so deep, you’ll never find it.
Everything broken down, analyzed, and synthesized in the simplest way possible.
Private, Members Only Facebook Group (Value $997)
FTFL is small. It’s cozy.
So this group is not only an intimate community of like-minded, fat-loss enthusiasts that have also made it their top priority to get super lean and duper diced, but you’ll have priority access to me.
I make sure to check the group on the daily, to ensure that any questions, issues, problems, or pitfalls are promptly addressed, and we can all benefit from our collective wins, losses, and draws (which let’s be honest, is sometimes a flat-out W)
Furthermore, every month, I host a live Q&A.
Individual Consultations (Value $397)
2 Private - One-on-One Calls:
One call in the very beginning to ensure you have everything you need to hit the rubber mats running.
A second call at around the 10wk-12wk mark...right when you’re at the critical juncture of either forming a new habit (the goal) or throwing in the towel (not the goal).
Your situation is unique and your circumstances are individual.
Interchangeable Training Templates (Value: $397)
Time-tested, evidence-based, power and hypertrophy training programs.
Laid out in a done-for-you, plug-and-play, insert-and-execute framework.
Want a balanced approach to your training? There’s a base template.
Prefer heavier weights in the lower rep range? There’s a heavy weight template.
Prefer lighter weights? There’s a pink dumbb...I mean, light weight template, too.
Every movement mapped out and demo’ed.
The Custom-Built Tracking Sheet (Value: $1997)
The Custom-Built Tracking Sheet has all kinds of goodies:
-
The Metabolism Matching System - optimizes your carbs/fat intake in as little as 3 days, based on YOUR unique metabolism
-
The Goals Lab Plus - lays out the tentative roadmap to what the achievement of your goals will likely look like so you have a clear picture of what's to come
-
Adjustments on Auto Pilot - does exactly what you think it does: how, when, and what to adjust with your first tweaks, so you’re not guessing what to do, hoping it will work, and wasting time just stabbing in the dark
What do I get again with FTFL?
Lifetime Access to FTFL (and all of its updates) always and forever
Members Area with the 3 phases broken down into videos, tutorials, playbooks, and resource guides
Two 1-1 Consultations with me, designed to customize the content to fit your unique situation
Access to Private Group Coaching, inside of a small, intimate community of like-minded athletes
Our one-of-a-kind, proprietary, Custom-Built Tracking Sheet, where progress is tracked and logged,
adjustments are made and implemented, and goals are established and achieved.
OK - This has me all juiced up,
but before I enroll...
THE AMAZING SURE TO CHANGE YOUR LIFE INVESTMENT?
By now, you probably know my story...
You know how it all started for me, as a stunt double for the Staypuff Marshmallow Man, so I won't rehash all that again. But I will say this. Honestly? I didn't create this course for you.
I created it for me - 20 years ago.
All the modules, lessons, demos, content, and analysis was built, as I remembered what it felt like to be so frustrated, so disappointed, and so discouraged. Wanting nothing more than to just be fit and healthy. To be lean and muscular. And to be my best self.
So, if you're in a similar situation - tired of trying to figure out what you should do, ready to roll up your sleeves do the work, just wanting something that flat-out works - then this course is for you. It's the real deal.
No games. No gimmicks. No garbage. You do the work? You'll lose fat. You execute the plan? You'll get leaner. If you don't, then you won't. So if you're ready to go, then let's do this.
Together.
Jim
Last Call
You’re so close, you can taste the sweet taste of victory
(i.e. celebratory brownies...with fudge...walnuts...and dairy-free, coco whipped cream)
Upon enrolling, here’s what you’ll find inside of the 12-Month FTFL Program (Value $1497)
Inside the Members-Only Area, your complete, turn-by-turn roadmap to Shredsville
(think Waze, but for Shredz)
Video Modules, Training Splits, Macro Strategies, Downloadable PDFs, Resource Guides, Cheat Sheets, Step-by-Step Tutorials, Exercise Demos, and even a Model S buried within the content….deep within the content...so deep, you’ll never find it.
Everything broken down, analyzed, and synthesized in the simplest way possible.
Private, Members Only Facebook Group (Value $997)
FTFL is small. It’s cozy.
So this group is not only an intimate community of like-minded, fat-loss enthusiasts that have also made it their top priority to get super lean and duper diced, but you’ll have priority access to me.
I make sure to check the group on the daily, to ensure that any questions, issues, problems, or pitfalls are promptly addressed, and we can all benefit from our collective wins, losses, and draws (which let’s be honest, is sometimes a flat-out W)
Furthermore, every month, I host a live Q&A.
Individual Consultations (Value $397)
2 Private - One-on-One Calls:
One call in the very beginning to ensure you have everything you need to hit the rubber mats running.
A second call at around the 10wk-12wk mark...right when you’re at the critical juncture of either forming a new habit (the goal) or throwing in the towel (not the goal).
Your situation is unique and your circumstances are individual.
Interchangeable Training Templates (Value: $397)
Time-tested, evidence-based, power and hypertrophy training programs.
Laid out in a done-for-you, plug-and-play, insert-and-execute framework.
Want a balanced approach to your training? There’s a base template.
Prefer heavier weights in the lower rep range? There’s a heavy weight template.
Prefer lighter weights? There’s a pink dumbb...I mean, light weight template, too.
Every movement mapped out and demo’ed.
The Custom-Built Tracking Sheet (Value: $1997)
The Custom-Built Tracking Sheet has all kinds of goodies:
-
The Metabolism Matching System - optimizes your carbs/fat intake in as little as 3 days, based on YOUR unique metabolism
-
The Goals Lab Plus - lays out the tentative roadmap to what the achievement of your goals will likely look like so you have a clear picture of what's to come
-
Adjustments on Auto Pilot - does exactly what you think it does: how, when, and what to adjust with your first tweaks, so you’re not guessing what to do, hoping it will work, and wasting time just stabbing in the dark
Total VaLUE? $5285
THE AMAZING, SURE-TO-CHANGE-YOUR-LIFE INVESTMENT?
ONE PAYMENT OF
$697
3 MONTHLY PAYMENTS OF
$297
OR
